Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence.

Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management.

Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as:

* Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East
* Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind
* Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice

Based on a deep understanding of anti-Americanism's roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

zachomikowany

1,3 MB
14 paź 24 19:51

Dick Martin - Rebuilding Brand America, What We Mu st Do to Restore Our Reputation And Safeguard the Future of American Business Abroad (2007).pdf

zachomikowany

20 KB
14 paź 24 19:51

James M. Volo, Dorothy Denneen Volo - Family Life in 19th-Century America (2007).jpg

Nineteenth century families had to deal with enormous changes in almost all of life's categories. The first generation of nineteenth century Americans was generally anxious to remove the "Anglo" from their Anglo-Americanism. The generation that grew up in Jacksonian America matured during a period of nationalism, egalitarianism, and widespread reformism. Finally, the generation of the pre-war decades was innately diverse in terms of their ethnic backgrounds, employment, social class, education, language, customs, and religion. Americans were acutely aware of the need to create a stable and cohesive society firmly founded on the family and traditional family values. Yet the people of America were among the most mobile and diverse on earth. Geographically, socially, and economically, Americans (and those immigrants who wished to be Americans) were dedicated to change, movement, and progress. This dichotomy between tradition and change may have been the most durable and common of American traits, and it was a difficult quality to circumvent when trying to form a unified national persona. Volumes in the Family Life in America series focus on the day-to-day lives and roles of families throughout history. The roles of all family members are defined and information on daily family life, the role of the family in society, and the ever-changing definition of family are discussed. Discussion of the nuclear family, single parent homes, foster and adoptive families, stepfamilies, and gay and lesbian families are included where appropriate. Topics such as meal planning, homes, entertainment and celebrations, are discussed along with larger social issues that originate in the home like domestic violence, child abuse and neglect, and divorce. Ideal for students and general readers alike, books in this series bring the history of everyday people to life.

zachomikowany

6,0 MB
14 paź 24 19:51

James M. Volo, Dorothy Denneen Volo - Family Life in 19th-Century America (2007).pdf

zachomikowany

95 KB
14 paź 24 19:51

Willard H. Rollings - The Comanche (1989).jpg

In this series, scholars - including three authorities who are themselves American Indians - present to young adults for the first time the significant place that American Indians have had in our society. The authors discuss the changing relationship betwen tribal groups and the federal government and describe each Indian culture in its own context and as it relates to the majority culture.

zachomikowany

7,4 MB
14 paź 24 19:51

Willard H. Rollings - The Comanche (1989).pdf

zachomikowany

157 KB
14 paź 24 19:51

Janet Hubbard-Brown - How the Constitution Was Cre ated (2007).jpg

Few other government documents have influenced history as much as the U.S. Constitution. It laid the groundwork for the most stable democratic government in the world and provided inspiration to people struggling for freedom everywhere. "How the U.S. Constitution Was Created" is a compelling new title that traces the development of this four-page, handwritten document from its roots in the Declaration of Independence to its impact today. Interwoven throughout are the intriguing stories of the men who became symbols of the Constitution - including George Washington, Benjamin Franklin, John Adams, and Thomas Jefferson - and their roles in the birth of a new nation. Accentuated by photographs, sidebars, a glossary, and suggestions for further reading, this book is a vital resource for students seeking to gain a deeper perspective of how this great nation came to be.

zachomikowany

5,8 MB
14 paź 24 19:51

Janet Hubbard-Brown - How the Constitution Was Cre ated (2007).pdf

zachomikowany

147 KB
14 paź 24 19:51

Heather Lehr Wagner - The History of the Republica n Party (2007).jpg

When Abraham Lincoln was elected president in 1860, he was a member of a political party that had been founded only six years earlier: the Republican Party. In March 1854, a group of men gathered to form a political party that reflected their concerns about life in America. They were opposed to the spread of slavery, supported high taxes on imported goods, and were in favor of homesteading to help settle the rapidly expanding Western territories. Since then, the Republican Party - like the American political system - has undergone many profound changes. Offering detailed, full-color photographs; an in-depth narrative; and features such as sidebars and a glossary, "The History of the Republican Party" fully examines the development of this party, including its prominent figures, key events, and ideological trends.

zachomikowany

4,0 MB
14 paź 24 19:51

Heather Lehr Wagner - The History of the Republica n Party (2007).pdf

zachomikowany

155 KB
14 paź 24 19:51

Samuel Willard Crompton - The Wright Brothers, Fir st in Flight (2007).jpg

In December 1903, Orville and Wilbur Wright made history by embarking on the first controlled airplane flight among the dunes of Kitty Hawk, North Carolina, thus opening up an era of aviation throughout the world. Readers' historical perspective will reach new heights thanks to features such as the photographs and timelines that enhance "The Wright Brothers", a soaring new title in the "Milestones in American History" series.

zachomikowany

5,4 MB
14 paź 24 19:51

Samuel Willard Crompton - The Wright Brothers, Fir st in Flight (2007).pdf

zachomikowany

160 KB
14 paź 24 19:51

Jennifer Denetdale - The Long Walk, The Forced Nav ajo Exile (2007).jpg

Through a series of treaties, the first of which was signed in 1849, the Navajo Nation began to cede its homeland to the U.S. government. By this time, some Americans had begun to settle in Navajo territory-the present-day Four Corners region of Arizona, New Mexico, Colorado, and Utah-but the real impetus for wanting the Navajos' land was greed. Led by General James Carleton, the U.S. Army hoped to remove the Navajos and claim the extensive mineral and pastoral wealth of their lands. In June 1863, Carleton presented the Navajos with an ultimatum: Surrender by the following month or accept the consequences. After the Navajos refused to capitulate, Carleton ordered his field commander, Colonel Kit Carson, to carry out a scorched-earth policy to destroy their crops and livestock. By the end of the year, the Navajos were destitute and starving and began to surrender to the U.S. Army. What followed was one of the most tragic events in U.S. history, the forced removal of the Navajos to Bosque Redondo, a reservation in eastern New Mexico. Collectively known as the Long Walk, the approximately 400-mile-long series of marches was endured by more than 8,000 men, women, and children. The forced removal from their homeland and the subsequent internment at Bosque Redondo left an indelible mark on the Navajo psyche that continues to the present day.

zachomikowany

8,3 MB
14 paź 24 19:51

Jennifer Denetdale - The Long Walk, The Forced Nav ajo Exile (2007).pdf

zachomikowany

138 KB
14 paź 24 19:51

Heather Lehr Wagner - The History of the Democrati c Party (2007).jpg

Democrat or Republican? The two political parties have become fixtures in the American political experience, the main choices in all elections, from the national to the local level. But the choice was not always so clear. When the Democratic Party was first established by Thomas Jefferson in 1800, it was actually known as the Republican Party. Today it is the oldest political party in the United States, and among the oldest political parties in the world. The "History of the Democratic Party" offers students an in-depth history of this major political entity. Full-color photographs, succinct text, sidebars, and a glossary enhance this book's value and shed light on the Democratic Party's development as well as the evolution of the American political process.

zachomikowany

5,7 MB
14 paź 24 19:51

Heather Lehr Wagner - The History of the Democrati c Party (2007).pdf

zachomikowany

67 KB
14 paź 24 19:51

Susan Scheckel - The Insistence of the Indian (199 8).jpg

Americans' first attempts to forge a national identity coincided with the apparent need to define--and limit--the status and rights of Native Americans. During these early decades of the nineteenth century, the image of the "Indian" circulated throughout popular culture--in the novels of James Fenimore Cooper, plays about Pocahontas, Indian captivity narratives, Black Hawk's autobiography, and visitors' guides to the national capitol. In exploring such sources as well as the political and legal rhetoric of the time, Susan Scheckel argues that the "Indian question" was intertwined with the ways in which Americans viewed their nation's past and envisioned its destiny. She shows how the Indians provided a crucial site of reflection upon national identity. And yet the Indians, by being denied the natural rights upon which the constitutional principles of the United States rested, also challenged American convictions of moral ascendancy and national legitimacy.

Scheckel investigates, for example, the Supreme Court's decision on Indian land rights and James Fenimore Cooper's popular frontier romance The Pioneers: both attempted to legitimate American claims to land once owned by Indians and to assuage guilt associated with the violence of conquest by incorporating the Indians in a version of the American political "family." Alternatively, the widely performed Pocahontas plays dealt with the necessity of excluding Indians politically, but also portrayed these original inhabitants as embodying the potential of the continent itself. Such examples illustrate a gap between principles and practice. It is from this gap, according to the author, that the nation emerged, not as a coherent idea or a realist narrative, but as an ongoing performance that continues to play out, without resolution, fundamental ambivalences of American national identity.

zachomikowany

1,7 MB
14 paź 24 19:51

Susan Scheckel - The Insistence of the Indian (199 8).pdf

zachomikowany

79 KB
14 paź 24 19:51

Mark Tungate - Adland, A Global History of Adverti sing (2007).jpg

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

zachomikowany

3,4 MB
14 paź 24 19:51

Mark Tungate - Adland, A Global History of Adverti sing (2007).pdf

zachomikowany

400 KB
14 paź 24 19:51

Peter Balakian - The Burning Tigris, The Armenian Genocide and America's Response (2004).jpg

A History of International Human Rights and Forgotten Heroes

In this national bestseller, the critically acclaimed author Peter Balakian brings us a riveting narrative of the massacres of the Armenians in the 1890s and of the Armenian Genocide in 1915 at the hands of the Ottoman Turks. Using rarely seen archival documents and remarkable first-person accounts, Balakian presents the chilling history of how the Turkish government implemented the first modern genocide behind the cover of World War I. And in the telling, he resurrects an extraordinary lost chapter of American history.

zachomikowany

136 KB
14 paź 24 19:51

Robert F. Bruner, Sean D. Carr - The Panic of 1907 , Lessons Learned from the Market's Perfect Storm (2007).jpg

"Before reading The Panic of 1907, the year 1907 seemed like a long time ago and a different world. The authors, however, bring this story alive in a fast-moving book, and the reader sees how events of that time are very relevant for today's financial world. In spite of all of our advances, including a stronger monetary system and modern tools for managing risk, Bruner and Carr help us understand that we are not immune to a future crisis."

-Dwight B. Crane, Baker Foundation Professor, Harvard Business School

"Bruner and Carr provide a thorough, masterly, and highly readable account of the 1907 crisis and its management by the great private banker J. P. Morgan. Congress heeded the lessons of 1907, launching the Federal Reserve System in 1913 to prevent banking panics and foster financial stability. We still have financial problems. But because of 1907 and Morgan, a century later we have a respected central bank as well as greater confidence in our money and our banks than our great-grandparents had in theirs."

-Richard Sylla, Henry Kaufman Professor of the History of Financial Institutions and Markets, and Professor of Economics, Stern School of Business, New York University

"A fascinating portrayal of the events and personalities of the crisis and panic of 1907. Lessons learned and parallels to the present have great relevance. Crises and panics are as much a part of our future as our past."

-John Strangfeld, Vice Chairman, Prudential Financial

"Who would have thought that a hundred years after the Panic of 1907 so much remained to be written about it? Bruner and Carr break significant new ground because they are willing to do the heavy lifting of combing through massive archival material to identify and weave together important facts. Their book will be of interest not only to banking theorists and financial historians, but also to business school and economics students, for its rare ability to teach so clearly why and how a panic unfolds."

-Charles Calomiris, Henry Kaufman Professor of Financial Institutions, Columbia University, Graduate School of Business

zachomikowany

3,1 MB
14 paź 24 19:51

Robert F. Bruner, Sean D. Carr - The Panic of 1907 , Lessons Learned from the Market's Perfect Storm (2007).pdf

zachomikowany

117 KB
14 paź 24 19:51

Michael Bromwich, Robert E. Litan, Alfred Wagenhof er - Following the Money, The Enron Failure and th e State of Corporate Disclosure (2003).jpg

USA Books1 - Michael Bromwich, Robert E. Litan, Alfred Wagenhofer -...on Failure and the State of Corporate Disclosure 2003.jpg

A few years ago, Americans held out their systems of corporate governance and financial disclosure as models to be emulated by the rest of the world. But in late 2001 U.S. policymakers and corporate leaders found themselves facing the largest corporate accounting scandals in American history. The spectacular collapses of Enron and Worldcom—as well as the discovery of accounting irregularities at other large U.S. companies—seemed to call into question the efficacy of the entire system of corporate governance in the United States.

In response, Congress quickly enacted a comprehensive package of reform measures in what has come to be known as the Sarbanes-Oxley Act. The New York Stock Exchange and the NASDAQ followed by making fundamental changes to their listing requirements. The private sector acted as well. Accounting firms—watching in horror as one of their largest, Arthur Andersen, collapsed after a criminal conviction for document shredding—tightened their auditing procedures. Stock analysts and ratings agencies, hit hard by a series of disclosures about their failings, changed their practices as well.

Will these reforms be enough? Are some counterproductive? Are other shortcomings in the disclosure system still in need of correction?

These are among the questions that George Benston, Michael Bromwich, Robert E. Litan, and Alfred Wagenhofer address in Following the Money. While the authors agree that the U.S. system of corporate disclosure and governance is in need of change, they are concerned that policymakers may be overreacting in some areas and taking actions in others that may prove to be ineffective or even counterproductive.

Using the Enron case as a point of departure, the authors argue that the major problem lies not in the accounting and auditing standards themselves, but in the system of enforcing those standards. Rather than attempting to craft a single set of accounting and reporting standards for all companies throughout the world, the authors advise policymakers to allow competition between the two major sets of standards: Generally Accepted Accounting Principles and International Financial Reporting Standards.

The authors also believe that the corporate disclosure system needs to be updated to reflect changes in the underlying economy. In particular, they recommend new forms of disclosure for a variety of nonfinancial indicators to better enable investors and analysts to ascertain the source and nature of intangible assets. They also urge policymakers to exploit the advantages of the Internet by encouraging more frequent financial disclosures in a form that will make them more widely accessible and more easily used.

zachomikowany

1,1 MB
14 paź 24 19:51

Michael Bromwich, Robert E. Litan, Alfred Wagenhof er - Following the Money, The Enron Failure and th e State of Corporate Disclosure (2003).pdf

zachomikowany

63 KB
14 paź 24 19:51

Andrew Fitzmaurice - Humanism and America, An Inte llectual History of English Colonisation, 1500-162 5 (2003).jpg

USA Books1 - Andrew Fitzmaurice - Humanism and America, An Intellec...ctual History of English Colonisation, 1500-1625 2003.jpg

Andrew Fitzmaurice reveals that English expansion was profoundly neo-classical in its inspiration, and that humanist traditions were extremely influential in the early development of the American colonies. Until now, accounts of early American colonization, and of European colonization in general, have placed great emphasis upon the links between colonization and the aggressive agendas of modern times claimed by historians and literary scholars.

zachomikowany

99 KB
14 paź 24 19:51

Britannica - The Britannica Guide to the 100 Most Influential Americans (2008).jpg

Who do you think are the most influential Americans ever? Walt Disney or Benjamin Franklin? Rosa Parks or Oprah Winfrey? This book is an in-depth look at the men and women who changed the world's most powerful nation. Heroes and villains, film stars and physicists, generals and peaceniks. Each entry comes with a full biography of the individual and why they had such a powerful impact on America

zachomikowany

13,3 MB
14 paź 24 19:51

Britannica - The Britannica Guide to the 100 Most Influential Americans (2008).pdf

zachomikowany

119 KB
14 paź 24 19:51

Susan Markens - Surrogate Motherhood and the Polit ics of Reproduction (2007).jpg

Susan Markens takes on one of the hottest issues on the fertility front--surrogate motherhood--in a book that illuminates the culture wars that have erupted over new reproductive technologies in the United States. In an innovative analysis of legislative responses to surrogacy in the bellwether states of New York and California, Markens explores how discourses about gender, family, race, genetics, rights, and choice have shaped policies aimed at this issue. She examines the views of key players, including legislators, women's organizations, religious groups, the media, and others. In a study that finds surprising ideological agreement among those with opposing views of surrogate motherhood, Markens challenges common assumptions about our responses to reproductive technologies and at the same time offers a fascinating picture of how reproductive politics shape social policy.

zachomikowany

« poprzednia strona następna strona »