Marketing .doc

Kalietis / FILM PRODUCTION / Filmoznawstwo - materiały ENG / Marketing .doc

Download: Marketing .doc

Pobierz

0,59 MB

1.1. Cele i struktura planu marketingowego
1.2. Etapy tworzenia wizerunku firmy
1.3. Reklama a public relations jako instrumenty marketingu mix
1.4. Strategia prowadzenia działań reklamowych
Współpraca z agencją reklamową
str.57

Komentarze:

Nie ma jeszcze żadnego komentarza. Dodaj go jako pierwszy!

Aby dodawać komentarze musisz się zalogować

Kalietis

Idź do chomika

Inne foldery z plikami do pobrania

Inne pliki do pobrania z tego chomika

20050131mulvey.pdf

The Complete History of American Film Criticism.pdf

From the first published movie review in the late 1800s to the 21st-century era of the "great movie critics' wake," this chronicle reviews the nature, scope, and controversies in American film criticism. Moving through the Silent Era, the pre- and post-war years, the golden age of the 1970s, and the eventual decline of the 1980s and 1990s, this exhaustive overview includes biographical information on some of the most influential film critics--including Leonard Maltin, Roger Ebert, Pauline Kael, and James Agee--as well as a historical record and critical assessment of their work. Illuminating various past controversies, this invaluable reference documents the battles between auteur theorists and their opposing critics as well as between the critics and studios, filmmakers, and even themselves. Little-known aspects of film criticism lore are also related, such as the epic battles waged in print by Pauline Kael and Andrew Sarris, the studio boycotts of the "New York Times" and "New York Herald Tribune" over unflattering press, and the critics barred from attending premieres by studios for writing "negative" reviews. Honoring those who shed light on the artistic visions and storytelling sensibilities that have graced the big screen, this authoritative guide is a must-have for industry professionals, film historians, and movie buffs.

African Filmmaking North and South of the Sahara.pdf

M. Hopfinger, Adaptacja jako przejaw relacji między li....pdf

Miczka Wielkie żarcie i postmodernizm.rar

Bad Women Regulating Sexuality in Early American Cinema.pdf

The Films of Carl-Theodor Dreyer - David Bordwell.pdf

Cinematic Mythmaking Philosophy in Film - Irving Singer.pdf

"Combining the moviegoer's passion with the philosopher's analytic precision, Irving Singer shows how cinema has reinvigorated myths from times past to become our new folklore. Step by step we discover how films gather their iconic power and authority from Ovid, Homer, and others. Singer switches his critical abilities to maximum wattage, revealing that films work their magic by putting the banal and the ordinary in touch with the sublime." --Maria Tatar, John L. Loeb Professor of Germanic Languages and Literatures, Harvard University

Play It Again, Sam_ Retakes on Remakes - Andrew Horton.pdf

Play It Again, Sam is a timely investigation of a topic that until now has received almost no critical attention in film and cultural studies: the cinematic remake. As cinema enters its second century, more remakes are appearing than ever before, and these writers consider the full range: Hollywood films that have been recycled by Hollywood, such as The Jazz Singer, Cape Fear, and Robin Hood; foreign films including Breathless; and Three Men and a Baby, which Hollywood has reworked for American audiences; and foreign films based on American works, among them Yugoslav director Emir Kusturica's Time of the Gypsies, which is a "makeover" of Coppola's Godfather films. As these essays demonstrate, films are remade by other films (Alfred Hitchcock went so far as to remake his own The Man Who Knew Too Much) and by other media as well.The editors and contributors draw upon narrative, film, and cultural theories, and consider gender, genre, and psychological issues, presenting the "remake" as a special artistic form of repetition with a difference and as a commercial product aimed at profits in the marketplace. The remake flourishes at the crossroads of the old and the new, the known and the unknown. Play It Again, Sam takes the reader on an eye-opening tour of this hitherto unexplored territory. Play It Again, Sam is a timely investigation of a topic that until now has received almost no critical attention in film and cultural studies: the cinematic remake. As cinema enters its second century, more remakes are appearing than ever before, and these writers consider the full range: Hollywood films that have been recycled by Hollywood, such as The Jazz Singer, Cape Fear, and Robin Hood; foreign films including Breathless; and Three Men and a Baby, which Hollywood has reworked for American audiences; and foreign films based on American works, among them Yugoslav director Emir Kusturica's Time of the Gypsies, which is a "makeover" of Coppola's Godfather films. As these essays demonstrate, films are remade by other films (Alfred Hitchcock went so far as to remake his own The Man Who Knew Too Much) and by other media as well.The editors and contributors draw upon narrative, film, and cultural theories, and consider gender, genre, and psychological issues, presenting the "remake" as a special artistic form of repetition with a difference and as a commercial product aimed at profits in the marketplace. The remake flourishes at the crossroads of the old and the new, the known and the unknown. Play It Again, Sam takes the reader on an eye-opening tour of this hitherto unexplored territory.

Placing Movies The Practice of Film Criticism.pdf

Jonathan Rosenbaum, longtime contributor to such publications as Film Quarterly, Sight and Sound, and The Village Voice, is arguably the most eloquent, insightful film critic writing in America today. Placing Movies, the first collection of his work, gathers together thirty of his most distinctive and illuminating pieces. Written over a span of twenty-one years, these essays cover an extraordinarily broad range of films--from Hollywood blockbusters to foreign art movies to experimental cinema. They include not just reviews but perceptive commentary on directors, actors, and trends; and thoughtful analysis of the practice of film criticism.It is this last element--Rosenbaum's reflections on the art of film criticism--that sets this collection apart from other volumes of film writing. Both in the essays themselves and in the section introductions, Rosenbaum provides a rare insider's view of his profession: the backstage politics, the formulation of critical judgments, the function of film commentary. Taken together, these pieces serve as a guided tour of the profession of film criticism.They also serve as representative samples of Rosenbaum's unique brand of film writing. Among the highlights are memoirs of director Jacques Tati and maverick critic Manny Farber, celebrations of classics such as Gentlemen Prefer Blondes and The Manchurian Candidate, and considered reevaluations of Orson Welles and Woody Allen. Jonathan Rosenbaum, longtime contributor to such publications as Film Quarterly, Sight and Sound, and The Village Voice, is arguably the most eloquent, insightful film critic writing in America today. Placing Movies, the first collection of his work, gathers together thirty of his most distinctive and illuminating pieces. Written over a span of twenty-one years, these essays cover an extraordinarily broad range of films--from Hollywood blockbusters to foreign art movies to experimental cinema. They include not just reviews but perceptive commentary on directors, actors, and trends; and thoughtful analysis of the practice of film criticism.It is this last element--Rosenbaum's reflections on the art of film criticism--that sets this collection apart from other volumes of film writing. Both in the essays themselves and in the section introductions, Rosenbaum provides a rare insider's view of his profession: the backstage politics, the formulation of critical judgments, the function of film commentary. Taken together, these pieces serve as a guided tour of the profession of film criticism.They also serve as representative samples of Rosenbaum's unique brand of film writing. Among the highlights are memoirs of director Jacques Tati and maverick critic Manny Farber, celebrations of classics such as Gentlemen Prefer Blondes and The Manchurian Candidate, and considered reevaluations of Orson Welles and Woody Allen.

więcej plików z tego folderu...

Zgłoś jeśli naruszono regulamin