George Pitcher - The Death of Spin (2003).epub

In this work author tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin.
Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years
Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics
Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age.

Contents:
Preface, Acknowledgements, Introduction
Media
- How the West was spun
- How newspapers were divided and ruled
Finance
- Money on a Spinning Plate
Politics
- The Corridors of PR
- New Labour: Victim of Success
- New Labour: Naivety an dinsecurity
Institutions
- Establishments of Truth
Issues
- Abandon Your Positions
New Business
- Capital Offenses
- The name’s bond
- What are companies for?
New Communications
- Crusties to Fluffies
- The American Way
- The European Way
- The Global Way
Conclusion
- The Excitement of Honesty
Bibliography, Index