	1. MBA in a Box Introduc tion
	10. Strategy The SWOT analysis framewor k
	11. Strategy Tesla - practica l case study
	12. Manageme nt An Introduc tion
	13. Manageme nt The Planning function
	14. Manageme nt The Organiza tion function
	15. Manageme nt The Staffing function - Pre-Hire activiti es
	16. Manageme nt The Staffing function - Post-Hir e activiti es
	17. Manageme nt The leading function
	18. Marketin g An Introduc tion
	19. Marketin g Building a Marketin g Strategy
	2. Strategy An Introduc tion
	20. Marketin g How to set up an effectiv e Marketin g Mix
	21. Marketin g How to set up an effectiv e Marketin g Mix - Product decision s
	22. Marketin g How to set up an effectiv e Marketin g Mix - Pricing decision s
	23. Marketin g How to set up an effectiv e Marketin g Mix - Place decision s
	24. Marketin g How to set up an effectiv e Marketin g Mix - Promotio n decision s
	25. Marketin g How to set up an effectiv e Marketin g Mix - A dynamic concept
	26. Marketin g Marketin g strategy in the long run
	27. Tesla's marketin g
	28. Accounti ng An Introduc tion
	29. P&L, Balance Sheet and Cash Flow - The three main financia l statemen ts
	3. Strategy The industry life cycle model
	30. Revenue and cost recognit ion principl es - This is how we register financia ls
	31. Accounti ng The fundamen tal Accounti ng principl es you will need in business
	32. A complete Case Study from scratch - Bookkeep ing, P&L, and Balance Sheet
	33. Accounti ng Understa nding how to calculat e cash flow
	34. Accounti ng The importan ce of timing when register ing financia ls
	35. Accounti ng An introduc tion to Financia l Reportin g
	36. Accounti ng Financia l statemen t analysis in practice
	37. Negotiat ion An Introduc tion
	38. Negotiat ion The negotiat ion toolbox
	39. Negotiat ion The importan ce of preparat ion
	4. Strategy Porter's Five Forces model - The competit ive dynamics in an industry
	40. Negotiat ion Types of negotiat ion
	41. Negotiat ion subtleti es that will help you in the long run
	42. Negotiat ion A Complete Negotiat ion Case Study
	43. Influenc e The power of persuasi on
	5. Strategy Game Theory - Studying the interact ion between multiple parties
	6. Strategy Focusing on the inside of a business
	7. Strategy Acquirin g a competit ive advantag e
	8. Strategy The three main competit ive strategi es
	9. Strategy Corporat e growth strategi es

Wiley - The Portable MBA in Finance and Accounting, 3rd Edition

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Galeria

1. MBA in a Box Introduction	10. Strategy The SWOT analysis framework	11. Strategy Tesla - practical case study
12. Management An Introduction	13. Management The Planning function	14. Management The Organization function
15. Management The Staffing function - Pre-Hire activities	16. Management The Staffing function - Post-Hire activities	17. Management The leading function
18. Marketing An Introduction	19. Marketing Building a Marketing Strategy	2. Strategy An Introduction
20. Marketing How to set up an effective Marketing Mix	21. Marketing How to set up an effective Marketing Mix - Product decisions	22. Marketing How to set up an effective Marketing Mix - Pricing decisions
23. Marketing How to set up an effective Marketing Mix - Place decisions	24. Marketing How to set up an effective Marketing Mix - Promotion decisions	25. Marketing How to set up an effective Marketing Mix - A dynamic concept
26. Marketing Marketing strategy in the long run	27. Tesla's marketing	28. Accounting An Introduction
29. P&L, Balance Sheet and Cash Flow - The three main financial statements	3. Strategy The industry life cycle model	30. Revenue and cost recognition principles - This is how we register financials
31. Accounting The fundamental Accounting principles you will need in business	32. A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet	33. Accounting Understanding how to calculate cash flow
34. Accounting The importance of timing when registering financials	35. Accounting An introduction to Financial Reporting	36. Accounting Financial statement analysis in practice
37. Negotiation An Introduction	38. Negotiation The negotiation toolbox	39. Negotiation The importance of preparation
4. Strategy Porter's Five Forces model - The competitive dynamics in an industry	40. Negotiation Types of negotiation	41. Negotiation subtleties that will help you in the long run
42. Negotiation A Complete Negotiation Case Study	43. Influence The power of persuasion	5. Strategy Game Theory - Studying the interaction between multiple parties
6. Strategy Focusing on the inside of a business	7. Strategy Acquiring a competitive advantage	8. Strategy The three main competitive strategies
9. Strategy Corporate growth strategies