Przechytrzeni, Wojna Ruperta Murdocha z dziennikarzami

Dokumentalista Robert Greenwald prowadzi własne dochodzenie, które ma ujawnić, jak docierający do bardzo dużego grona widzów Fox News Channel Ruperta Murdocha, usiłuje wpływać na opinie odbiorców. Obok ekspertów od mediów w filmie wypowiadają się byli pracownicy Fox News, w tym wydawcy i reporterzy. Opowiadają, jak musieli forsować "prawicowy" (neo-konserwatywny) punkt widzenia, aby nie stracić pracy. Według nich program stacji, mimo wciąż powtarzanego na antenie sloganu "Fair and balanced" ("Uczciwy i wyważony"), miał przede wszystkim odzwierciedlać poglądy popierającego republikańskie rządy Ruperta Murdocha.

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 01.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 02.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 03.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 04.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 05.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 07.mp4

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Outfoxed, Rupert Murdoch's War on Journalism (2004 ) 08.mp4

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Duncan Broown, Nick Hayes - Influencer Marketing, Who Really Influences Your Customers (2008).jpg

New World Order - Teoria manipulacji trudno jest manip... - Duncan Broown, Nick Hayes - In...Influences Your Customers 2008.jpg

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The ecosystems this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge

The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.

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Duncan Broown, Nick Hayes - Influencer Marketing, Who Really Influences Your Customers (2008).pdf

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Barry Feig - Marketing Straight to the Heart, From New Product Development to Advertising (1997).jpg

New World Order - Teoria manipulacji trudno jest manipulo... - Barry Feig - Marketing Straig...elopment to Advertising 1997.jpg

Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it. Feig gives 15 "hot buttons" to push for making consumers want to make apurchase, including status, family values, need to belong, and fear of aging. The point is to be sure that customers respond comfortably to these "buttons," hooking them on the product.

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Barry Feig - Marketing Straight to the Heart, From New Product Development to Advertising (1997).pdf

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A. H. Halsey - A History of Sociology in Britain, Science, Literature, and Society (2004).jpg

New World Order - Teoria manipulacji trudno jest m... - A. H. Halsey - A History of Soci...ce, Literature, and Society 2004.jpg

This is the first-ever critical history of sociology in Britain, written by one of the world's leading scholars in the field. Renowned British sociologist, A. H. Halsey, presents a vivid and authoritative picture of the neglect, expansion, fragmentation, and explosion of the discipline during the past century. He is well equipped to write the story, having lived through most of it and having taught and researched in Britain, the USA, and Europe. The story begins with L.T. Hobhouse's election to the first chair in sociology in London in 1907, but traces earlier origins of the discipline to Scotland and the English provinces. There is a lively account of the nineteenth-century battles between literature and science for the possession of the third culture of social studies, setting the context for a narrative history of rapid expansion in the second half of the twentieth century. LSE had a virtual monopoly before World War II. The educational establishment of Oxford and Cambridge opposed its introduction into the undergraduate curriculum. Only the expansion of sociology to the Scottish, Welsh, provincial, and 'new' universities after the Robbins Report of 1963 brought reluctant acceptance of the subject to Oxford and Cambridge. The student troubles of 1968 are then described and the subsequent doubts, confrontations, and cuts of the 1970s and 80s. Then, paradoxically by a Conservative Government, there was a new university expansion incorporating polytechnics and other colleges, with a consequent doubling of both staff and students in the 1990s. Yet the end of the century left sociology riven by intellectual conflict. It had survived the Marxist subversions of the 70s and the feminist invasion. Yet the renewed challenges of various forms of relativism (especially enthno-methodology and post-modernism) still threatened, and at root the war was, as it began, between a scientific quantifying and explanatory subject and a literary, interpretative set of cultural studies.

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A. H. Halsey - A History of Sociology in Britain, Science, Literature, and Society (2004).pdf

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Peter Kenez - The Birth of the Propaganda State, S oviet Methods of Mass Mobilization, 1917-1929 (198 5).jpg

New World Order - Teoria manipulacji trudno jest manipulować św... - Peter Kenez - The Birth of...ilization, 1917-1929 1985.jpg

Peter Kenez's comprehensive study of the Soviet propaganda system, describes how the Bolshevik Party went about reaching the Russian people. Kenez focuses on the experiences of the Russian people. The book is both a major contribution to our understanding of the genius of the Soviet state, and of the nature of propaganda in the twentieth-century.

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Jacques Ellul - Histoire de la propagande (1976).jpg

La première difficulté rencontrée lorsque l'on parle de propagande, c'est la définition. Or cette difficulté est encore plus grande lorsqu'il s'agit de l'histoire de la propagande. En effet il n'est pàs possible de se servir de la définition que l'on pourrait obtenir par l'observation du phénomène actuel. La propagande actuelle présente des caractères qui ne se retrouvent dans aucun des phénomènes politiques du passé.

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Jacques Ellul - Histoire de la propagande (1976).pdf

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John O'shaughnessy - Persuasion in Advertising (20 03).jpg

Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertisers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertising; however, not all advertising seeks to persuade. Drawing on empirical research, concepts and case examples from both the US and Europe, this book illustrates how theory is put into practice, offering readers a practical and in-depth guide to the art of advertising persuasion.

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John O'shaughnessy - Persuasion in Advertising (20 03).pdf

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Barrie Gunter, Caroline Oates, Mark Blades - Adver tising to Children on TV, Context, Impact, and Reg ulation (2004).jpg

New World Order - Teoria manipulacji trudno jest manipulować świadomym czło... - Barrie Gunter, Carol...and Regulation 2004.jpg

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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Barrie Gunter, Caroline Oates, Mark Blades - Adver tising to Children on TV, Context, Impact, and Reg ulation (2004).pdf

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Edward F. McQuarrie, Barbara J. Phillips - Go Figu re!, New Directions in Advertising Rhetoric (2007).jpg

New World Order - Teoria manipulacji trudno jest manipulować... - Edward F. McQuarrie, Barbar...n Advertising Rhetoric 2007.jpg

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.

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Kenneth Roman - The King of Madison Avenue, David Ogilvy and the Making of Modern Advertising (2009).jpg

New World Order - Teoria manipulacji trudno jest manipulować ... - Kenneth Roman - The King of...of Modern Advertising 2009.jpg

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it.
This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:
* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and “Schweppervesence”) to the U.S.
* Perhaps the most famous automobile headline of all time--“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
* “Pablo Casals is coming home--to Puerto Rico.” Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--“DOVE creams your skin while you wash.”
Fifty years later, still on his original proposition that it doesn’t dry your skin, Dove has become the largest selling cleansing brand in the world.
Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

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Kenneth Roman - The King of Madison Avenue, David Ogilvy and the Making of Modern Advertising (2009).pdf

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F.C.Bartlett - Political Propaganda (1942).jpg

The basic aim of the book is a critique of the assumptions of totalitarian propaganda and the concomitant construction of principles which commit neither the fallacy of despising human intelligence--as do the totalitarians--nor of defying it--as do the heads-in-the-clouds idealists. To that end, Professor Bartlett inspects the evidence in favor of the view that man in the mass betrays a primitive, childlike intelligence, a sport of unconscious urges to be played upon by an elite versed in the secrets of human manipulation. The book, because of its limitations of space, is guilty of a superficial discussion of the history of propaganda and the limitations of various propaganda media. To the reviewer it seems that this section might have been left out in favor of further discussion of propaganda strategy. Another fault is the lack, obvious by its absence, of consideration of the relation of propaganda to the context of events on which it takes place. The most fitting comment the reviewer can make, however, is that Professor Bartlett has crammed into the pages of his slim volume an imposing array of provocative insights, shrewd conclusions, and arresting hypotheses--many of which have stood the test of recent history.

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F.C.Bartlett - Political Propaganda (1942).pdf

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Martin Moore - The Origins of Modern Spin, Democra tic Government and the Media in Britain 1945-51 (2 007).jpeg

New World Order - Teoria manipulacji trudno jest manipulować świad... - Martin Moore - The Origi...in Britain 1945-51 2007.jpeg

Based on original research, this book disputes the notion that information management is a recent phenomenon. It traces its origins to the period 1945-1951, when the post-war Labour government, and its media architect, Herbert Morrison, moved from an idealistic commitment to open communication towards the pragmatic relationship with the media with which we are now familiar. In the process this government laid the foundations for the politics of spin. This book is indispensible to an understanding of the way contemporary governments communicate.

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Martin Moore - The Origins of Modern Spin, Democra tic Government and the Media in Britain 1945-51 (2 007).pdf

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Huw Beverley-Smith - The Commercial Appropriation of Personality (2002).jpg

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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