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Vance Packard - The Hidden Persuaders (1957).pdf

Vance Packard - The Hidden Persuaders (1957).jpeg

A classic examination of how our thoughts and feelings a ...

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. “One of the best books around for demystifying the deliberately mysterious arts of advertising.”–Salon “Fascinating, entertaining and thought-stimulating.”–The New York Times Book Review “A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command–The New Yorker Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.

Richard Davis - Typing Politics, The Role of Blogs in ....jpeg

Książki USA - Richard Davis - Typing Politics, The Role of Blogs in American Politics 2009.jpeg

The power of political blogs in American politics is now ...

The power of political blogs in American politics is now evident to anyone who follows it. In Typing Politics, Richard Davis provides a comprehensive yet concise assessment of the growing role played by political blogs and their relationship with the mainstream media. Through a detailed content analysis of the most popular political blogs--Daily Kos, Instapundit, Michelle Malkin, and Wonkette--he shows the degree to which blogs influence the traditional news media. Specifically, he compares the content of these blogs to four leading newspapers noted for their political coverage: The Washington Post, The New York Times, The Wall Street Journal, and The Washington Times. He explains how political journalists at these papers use blogs to inform their reportage and analyzes general attitudes about the role of blogs in journalism. Drawing on a national survey of political blog readers, Davis concludes with a novel assessment of the blog audience. Compact, accessible, and well-researched, Typing Politics will be an invaluable contribution to the literature on a phenomenon that has reshaped the landscape of political communication.

Richard Goldberg - The Battle for Wall Street, Behind ....jpg

Książki USA - Richard Goldberg - The Battle for Wall Street, Behind...he Struggle that Pushed an Industry into Turmoil 2009.jpg

The Battle for Wall Street follows the struggle for powe ...

The Battle for Wall Street follows the struggle for power between two giants: the sellers, traditional commercial and investments banks; and the buyers, upstart hedge funds, private equity firms and the like. The battle is about winning the hearts, minds, and – yes, the wallets – of global investors. This battle is still running its course, and with the insights of industry veteran Richard Goldberg, who has had a front row seat, readers will gain a detailed understanding as to what, exactly, is going on within this dynamic arena, specifically the forces behind the shift of power from the old sell side gatekeepers to the new buy side players. The book will play out in three acts: Act One will examine the instruments of change – liquidity and financial technology – along with their influence on the sell and buy sides. Act Two will look at the agents of change – hedge funds, private equity, financial entrepreneurs, endowments, exchanges and sovereign wealth funds – and their impact on the sell and buy sides. In Act Three, Goldberg will take out his crystal ball and walk through the strategic implications for the winners and losers in this battle, against the dramatic backdrop of the subprime mortgage crisis and the resulting shakeup of global firms like Bear Stearns. But Wall Street isn’t simply about institutions or corporate battles. It’s a landscape dominated by personalities. Goldberg’s unique access to major players will bring this book to life with amazing anecdotes and stories about the financial generals who have left their mark in The Battle for Wall Street.

Richard Davis - Typing Politics, The Role of Blogs in ....pdf

Richard Goldberg - The Battle for Wall Street, Behind ....pdf

Charles R. Geisst - Undue Influence, How the Wall Stre....jpg

Książki USA - Charles R. Geisst - Undue Influence, How the Wall Street Elite Puts the Financial System at Risk 2004.jpg

A critical look at over 80 years of conflict, collusion, ...

A critical look at over 80 years of conflict, collusion, and corruption between financiers and politicians Undue Influence paints a vivid portrait of the dealings between "the few", in this case members of Congress, the banking community, and the Fed, and sheds light on how radical new deregulatory measures could be introduced by unelected officials and then foisted upon Congress in the name of progress. In the process, the background of the new financial elite is examined-because they are markedly different than their predecessors of the 1920s and 1930s. Undue Influence also brings readers up to speed on other important issues, including how the financial elite has been able to perpetuate itself, how the markets lend themselves to these special interest groups, and how it is possible that after 80 years of financial regulation and regulatory bodies the same problems of financial malfeasance and fraud still plague the markets. Charles R. Geisst (Oradell, NJ) is the author of 15 books, including Wheels of Fortune (0-471-47973-X), Deals of the Century (0-471-26397-4) and the bestsellers Wall Street: A History and 100 Years of Wall Street. Geisst has taught both political science and finance, worked in banking and finance on Wall Street and in London, as well as consulted. His articles have been published in the International Herald Tribune, Neue Zurcher Zeitung, Newsday, Wall Street Journal, and Euromoney.

John Lubetkin - Jay Cooke's Gamble (edition 2006).jpg

In 1869, Jay Cooke, the brilliant but idiosyncratic Amer ...

In 1869, Jay Cooke, the brilliant but idiosyncratic American banker, decided to finance the Northern Pacific, a transcontinental railroad planned from Duluth, Minnesota, to Seattle. M. John Lubetkin tells how Cooke's gamble reignited war with the Sioux, rescued George Armstrong Custer from obscurity, created Yellowstone Park, pushed frontier settlement four hundred miles westward, and triggered the Panic of 1873.Staking his reputation and wealth on the Northern Pacific, Cooke was soon whipsawed by the railroad's mismanagement, questionable contracts, and construction problems. Financier J. P. Morgan undermined him, and the Crédit Mobilier scandal ended congressional support. When railroad surveyors and army escorts ignored Sioux chief Sitting Bull's warning not to enter the Yellowstone Valley, Indian attacks--combined with alcoholic commanders--led to embarrassing setbacks on the field, in the nation's press, and among investors.Lubetkin's suspenseful narrative describes events played out from Wall Street to the Yellowstone and vividly portrays the soldiers, engineers, businessmen, politicians, and Native Americans who tried to build or block the Northern Pacific.

Paul Muolo, Mathew Padilla - Chain of Blame, How Wall ....jpg

Książki USA - Paul Muolo, Mathew Padilla - Chain of Blame, How Wall...all Street Caused the Mortgage and Credit Crisis 2008.jpg

In the summer of 2007, the subprime empire that Wall Str ...

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, fifty lenders a month were going bust-and the people responsible for the crisis included not just unregulated loan brokers andcon artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy. Chain of Blame chronicles this incredible disaster, with a specific focus on the players who participated in such a fundamentally flawed fiasco. Authors Paul Muolo and Mathew Padilla, well-regarded journalists for National Mortgage News and the Orange County Register respectively, reveal the truth behind how this crisis occurred, what individuals and institutions-from lenders and brokers to some of the biggest investment banks in the world-were doing during this critical time, and who is ultimately responsible for what happened.

Paul Muolo, Mathew Padilla - Chain of Blame, How Wall ....pdf

Ingham Bruce - English Lakota Dictionary (2001).pdf

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