06.m4b
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1000 public domain books -
Angels & Demons -
Ann Cook - American Accent Training -
Barak Obama - The audacity of hope -
Caught -
Charles Fishman - The Wal-Mart Effect -
Chris Anderson - The Long Tail -
Christopher Hitchens - Hitch-22 -
Dan Brown -
Deception Point -
Digital Fortress -
ebooks -
Enchantment [2011] -
Facebook Marketing -
Flynn Vince -
Gregory Galloway - As Simple as Snow -
Grisham John -
Guy Kawasaki -
Harlan Coben -
John C. Maxwell - Thinking for a Change -
Just One Look -
Justin Halpern - Shit My Dad Says -
Malcolm Gladwell -
Michael Crichton - State of Fear -
Michael E. Gerber - The E-Myth Revisited -
Milton Friedman - Capitalism and Freedom -
Murray.Rothbard.Audio.Collection-chakra71 -
Palahniuk Chuck -
Part 1 -
Part 2 -
Part 3 -
Part 4 -
Part 5 -
Peggy Klauss - Brag -
Reality Check [2009] -
Sell Your Way To The Top 1 -
Sell Your Way To The Top 2 -
Stephen King -
Susan Marshall - How to grow a bakcbone -
That Used to Be Us -
The Regulators -
The Woods -
The World Is Flat -
Thomas Friedman -
Zig Ziglar -
Zig Ziglar - 5 Steps To Successful Selling -
Zig Ziglar - Changing the Picture -
Zig ZIglar - Goals -
Zig Ziglar - How To Be A Winner -
Zig Ziglar - See You At The Top
Audio Edition
Listening Length: 8 hour(s) and 1 min.
Program Type: Audiobook
Version: Unabridged
Publisher: Hyperion AudioBooks (July 7, 2006)
Language: English
ASIN: B000GTLPTU
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.
What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?
Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.
"In short, though we still obsess over hits," Anderson writes, "they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches."