Author: Andy Bounds
Publisher: Capstone

The Jelly Effect: How to Make Your Communication Stick

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.

So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You'll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

'The most effective, original and insightful book on business communication that I have ever read.' --Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

'Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he's worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book – it will help you communicate with, and relate to, people better than ever before.' --Heidi Walton, npower, People Development Manager

'They say the definition of genius is the ability to make the complex simple. If that's the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you'll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you've never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.' --Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

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How to Use Power Phrases.pdf

Author: Meryl Runion
Publisher: McGraw-Hill; PowerPhrases!

How to Use Power Phrases to Say What You Mean, Mean What You Say,; Get What You Want

Easy-to-master techniques for more effective communications in all areas of life

In this breakthrough guide, communication guru Meryl Runion explains why effective communication is more than just a business tool. It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to:

* Say what needs to be said without fear of misinterpretation or creating negative emotional responses
* Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation

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by Deirdre Howard-Williams and Cynthia Herd; Business Words is a comprehensive vocabulary regerence and practice book coverung over 1000 of the key words and phrases used in international business today. Thirty-six units cover the most important business topics and sityations. Business Words has a full answer key and wordlist and is suitable for use in the classroom and for self-study. Business Words will help you make sense of international business in English.

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Student's Book =✰=Communicating in Business is a short American English course for intermediate level students in or preparing for work who need to improve their communicative ability when socializing, telephoning, presenting, taking part in meetings and negotiating. Students analyze the requirements of the relevant communicative situation and are then given controlled and free stage practice to develop confidence, fluency, range and effectiveness. The second edition includes a Quick Communication Check in each unit and the material has been thoroughly updated with a greater focus on email communication

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