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Video SEO Basics
How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.
Welcome 32s
1. Introducing Video SEO17m 30s
Understanding video SEO 3m 1s
Exploring video ranking 6m 55s
Debunking video-ranking myths 3m 11s
Picking a video hosting service 4m 23s
2. Researching Topics and Keywords12m 42s
Selecting your video's topic 2m 36s
Picking phrases and concepts to highlight 5m 45s
Researching tags 4m 21s
3. Optimizing Video Ranking26m 33s
Learning more about video views 3m 51s
Choosing the right titles and descriptions 3m 50s
Choosing full versus partial views 3m 27s
Facilitating viewer comments and ratings 4m 55s
Developing transcriptions and captions 5m 32s
Embedding video 4m 58s
4. Improving Your Visibility23m 27s
Using social media to announce your video 4m 47s
Creating a video XML site map 4m 22s
Creating an optimized playlist 3m 25s
Creating an optimized channel 6m 16s
Analyzing your success with YouTube statistics 3m 46s
Next steps 51s
duration 1h 20m
released Jul 09, 2013
How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.
Welcome 32s
1. Introducing Video SEO17m 30s
Understanding video SEO 3m 1s
Exploring video ranking 6m 55s
Debunking video-ranking myths 3m 11s
Picking a video hosting service 4m 23s
2. Researching Topics and Keywords12m 42s
Selecting your video's topic 2m 36s
Picking phrases and concepts to highlight 5m 45s
Researching tags 4m 21s
3. Optimizing Video Ranking26m 33s
Learning more about video views 3m 51s
Choosing the right titles and descriptions 3m 50s
Choosing full versus partial views 3m 27s
Facilitating viewer comments and ratings 4m 55s
Developing transcriptions and captions 5m 32s
Embedding video 4m 58s
4. Improving Your Visibility23m 27s
Using social media to announce your video 4m 47s
Creating a video XML site map 4m 22s
Creating an optimized playlist 3m 25s
Creating an optimized channel 6m 16s
Analyzing your success with YouTube statistics 3m 46s
Next steps 51s
duration 1h 20m
released Jul 09, 2013
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