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The Profit is the newest addition to the CNBC Prime reality line-up, features self-made multimillionaire and serial entrepreneur Marcus Lemonis.
When Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal.
He’s successfully turned around over 100 companies in the past 10 years.
Now Marcus Lemonis is bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting over $2 million of his own money on the line.
Will he be successful, or will the companies he tries to turn around fail?
In each one-hour episode, Lemonis makes an offer that’s impossible to refuse: his cash for a piece of the business and a percentage of the profits.
Once inside these companies, he’ll do almost anything to save the businesses and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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