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widziany: 28.04.2024 21:24

  • pliki muzyczne
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    424
  • obrazy
    386
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    471

1961 plików
155,3 GB

  • 1,1 MB
  • 27 lis 22 22:18
obrazek

In this work author tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin.
Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years
Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics
Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age.

Contents:
Preface, Acknowledgements, Introduction
Media
- How the West was spun
- How newspapers were divided and ruled
Finance
- Money on a Spinning Plate
Politics
- The Corridors of PR
- New Labour: Victim of Success
- New Labour: Naivety an dinsecurity
Institutions
- Establishments of Truth
Issues
- Abandon Your Positions
New Business
- Capital Offenses
- The name’s bond
- What are companies for?
New Communications
- Crusties to Fluffies
- The American Way
- The European Way
- The Global Way
Conclusion
- The Excitement of Honesty
Bibliography, Index

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History is replete with examples of media-created scares and panics. This book presents more than three dozen studies of media scares from the 17th century to the 21st century, including hoaxes perpetrated via newspapers, radio, television and cyberspace.
From the 1835 batmen on the Moon hoax to more recent bird flu scares and Hurricane Katrina myths, this book explores hoaxes that highlight the impact of the media on our lives and its tendency to sensationalize. Most of the hoaxes covered occurred in the United States, though incidents from Europe, Asia, Africa, South America and Australia are featured as well. Several are global in scope, revealing the power global media wields.

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  • 27 lis 22 22:18
obrazek


From 16,000 pages of CIA documents, interviews and behavioral science studies, the author uncovers the shocking truth about the CIA's experiments with drug-testing and mind control. He shows the tragic consequences for freedom when a government agency has a secret license to kill.

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  • 440,0 MB
  • 27 lis 22 22:18
obrazek

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

• New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
• Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
• How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
• How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
• How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
• What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
• And much, much more.

This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

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The encyclopedia contains more than 250 entries, from Abolitionism/antislavery movement to Zionism. Many of the entries concern individuals who had any connection with propaganda, such as Hitler, Osama bin Laden, and several U.S. presidents. Various countries of the world and their connection to propaganda are also discussed. Other entries cover events (Gulf War, Reformation and Counter-Reformation ), institutions (CNN, KGB), documents and artifacts (Triumph of the Will, Uncle Tom's Cabin ), movements (Civil Rights Movement, Environmentalism ), and techniques (Advertising, Censorship, Television). Each entry contains a definition of the topic and its connection to propaganda and is enhanced by cross-references and references to source material. The index is quite extensive.

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The disinformation campaigns with which health insurance companies hide misdeeds and manipulate public policy are laid bare in this searing j'accuse by one of their own. Potter, a former CIGNA public relations "spin-meister" whose whistle-blowing congressional testimony made a splash, takes us into the war rooms where he and his fellow flacks battled bad publicity--their counterattack against the documentary Sicko included employee training in how to weather a Michael Moore ambush--and fought to stymie health-care legislation. (He helped formulate the rhetoric of socialism and death panels that thundered from Republican podiums.) He exposes the PR pros' propaganda tricks--fake grass-roots organizations, bogus scientific studies--and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America's for-profit health-insurance system: the underhanded methods insurers use to "dump the sick"; the skyrocketing premiums and deductibles that put health care beyond the reach of millions; the obscene salaries executives rake in while denying benefits to patients. These criticisms aren't new, but Potter's street cred and deep knowledge of the industry make his indictment unusually vivid and compelling.

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This study of propaganda examines the subject in depth, from ancient Mesopotamia to the post-Cold War age. Taylor argues that propaganda is a much misunderstood activity and he challenges the notion of propaganda as an inevitable force of evil.

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Ce livre s'adresse à tous ceux qui en ont assez de se faire marcher sur les pieds, assez d'être trop gentils ou trop bons, assez de se faire manipuler. Grâce à une méthode et une classification inédites, ce guide vous aide à prendre du recul et à mettre en place une stratégie adaptée pour déjouer les pièges des manipulateurs. Parce que la manipulation n'est pas une fatalité, ré-a-g i-ssez !

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The author of Operation Mind Control, Walter H. Bowart, died on December 18, 2007, according to his obituary in The New York Times and the reference page at Wikipedia. In 1978, while living in New Hampshire, I had the opportunity of hearing a local radio interview with Bowart concerning his book. I immediately went out and purchased a copy at the cover price of one dollar and ninety-five cents. Government censorship of the book has created a scarcity of available copies and has skyrocketed the market selling price. Everything the other reviewers at Amazon have alluded to regarding its supression by the government is true, for Operation Mind Control is indeed a mind blower. The State could not permit anyone to disclose such damaging information. The secrets revealed in this book openly describe a clandestine government at war with its own people, covert forces which Bowart describes as "the ryptocracy." This is precisely the kind of dangerous information that governments fear. Operation Mind Control is not conspiracy theory. It is documented fact. Governments live by lies, by bamboozling and hiding the truth from their subjects. Accordingly, the primary task of opponents of modern tyranny, as libertarian Murray N. Rothbard pointed out, is an educational one: to awaken the public to this manipulation and propaganda, by demystifying and desanctifying the state apparatus upon which such lies are built upon. Walter Bowart heroically accomplished this feat. Operation Mind Control spoke truth to power as few books published in the past thirty years have done. That is why the government tried to destroy it. Years ago I had the opportunity to discuss these matters with John Marks, the brilliant author of The Search For The Manchurian Candidate: The CIA and Mind Control. Mark's volume somehow escaped the government's relentless campaign waged upon its predecessor. I highly recommend his book in addition to Operation Mind Control. Two excellent documentaries tell the sordid and shocking story discussed in these books. They are, Mind Control: America's Secret War, and Bad Trip To Edgewood. Both are available at Google Video for viewing.

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Czy zdajemy sobie z tego sprawę czy też nie, większość ludzi jest stale manipulowanych przez media i inne instytucje, które wpływają na krajowy „porządek”. To z kolei wpływa w dużym stopniu na większość naszych zachowań, oczekiwań i wartości. Nasze pojęcie dobra i zła oraz koncepcje moralności są również częścią naszego dziedzictwa kulturalnego oraz doświadczeń. Ta metoda kontroli nie wymaga użycia siły fizycznej i okazała się tak skuteczna, że tylko nieliczni dostrzegli czy odczuli manipulacje.

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Przechytrzeni, Wojna Ruperta Murdocha z dziennikarzami

Dokumentalista Robert Greenwald prowadzi własne dochodzenie, które ma ujawnić, jak docierający do bardzo dużego grona widzów Fox News Channel Ruperta Murdocha, usiłuje wpływać na opinie odbiorców. Obok ekspertów od mediów w filmie wypowiadają się byli pracownicy Fox News, w tym wydawcy i reporterzy. Opowiadają, jak musieli forsować "prawicowy" (neo-konserwatywny) punkt widzenia, aby nie stracić pracy. Według nich program stacji, mimo wciąż powtarzanego na antenie sloganu "Fair and balanced" ("Uczciwy i wyważony"), miał przede wszystkim odzwierciedlać poglądy popierającego republikańskie rządy Ruperta Murdocha.

zachomikowany

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  • 27 lis 22 22:18
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The ecosystems this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge

The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.

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Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it. Feig gives 15 "hot buttons" to push for making consumers want to make apurchase, including status, family values, need to belong, and fear of aging. The point is to be sure that customers respond comfortably to these "buttons," hooking them on the product.

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  • pliki muzyczne
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167 plików
11,34 GB




megur

megur napisano 28.11.2022 21:47

zgłoś do usunięcia
Zapraszam co sobotę każdego tygodnia w godz. 04.40. - 05.00 rano czasu polskiego 10 GB transferu free na całego chomika , aż limit zostanie wyczerpany . OBOWIĄZUJE ZASADA KTO PIERWSZY TEN SIĘ ZAŁAPIE . Więc należy się spieszyć , bo chętnych jest wielu i w godzinach południowych nie ma śladu po free. Jeśli abonament chomik maniac kończy się od niedzieli do piątku to transfer 10 GB odnawiany jest w najbliższą sobotę około godz. 08.00.
navak32565

navak32565 napisano 10.05.2023 11:49

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Zapraszam
mf1983

mf1983 napisano 1.01.2024 18:30

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