At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand. Though the authors offer a few rushed suggestions for executives trying to recover their failing brands, or to avert the crisis in the first place, the book is essentially a hosanna to Light's corporate messianic abilities. The titular six rules—refocus the organization, restore brand relevance, reinvent the brand experience, reinforce a results culture, rebuild brand trust and realize global alignment—are addressed, but sketchily, and without much direction for how they can be applied to companies that are not lucky enough to be the world's most successful fast-food chain. Though the book offers small nuggets of useful advice, it suffers from its self-congratulatory tone, anecdotal filler and dry writing. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Larry Light, Joan Kiddon - Six Rules for Brand Rev italization Learn How Companies Like McDonald (200 9).pdf

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U.S. Postal Service - CIA documents on the Cuban m issile crisis, 1962 (1992).jpg

The book contains a large selection of declassified documents on the 1962 Cuban Missile Crisis. Includes intelligence reports, briefing papers, and materials related to Operation MONGOOSE, a program aimed at destabilizing the Castro regime.

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U.S. Postal Service - CIA documents on the Cuban m issile crisis, 1962 (1992).pdf

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Richard Archer - As If an Enemy's Country, The Bri tish Occupation of Boston and the Origins of Revol ution (2010).jpg

O USA - Richard Archer - As If an Enemys Country, The British Oc... Occupation of Boston and the Origins of Revolution 2010.jpg

In the dramatic few years when colonial Americans were galvanized to resist British rule, perhaps nothing did more to foment anti-British sentiment than the armed occupation of Boston. As If an Enemy's Country is Richard Archer's gripping narrative of those critical months between October 1, 1768 and the winter of 1770 when Boston was an occupied town.
Bringing colonial Boston to life, Archer deftly moves between the governor's mansion and cobblestoned back-alleys as he traces the origins of the colonists' conflict with Britain. He reveals the maneuvering of colonial political leaders such as Governor Francis Bernard, Lieutenant Governor Thomas Hutchinson, and James Otis Jr. as they responded to London's new policies, and he evokes the outrage many Bostonians felt towards Parliament and its local representatives.
Archer captures the popular mobilization under the leadership of John Hancock and Samuel Adams that met the oppressive imperial measures--most notably the Sugar Act and the Stamp Act--with demonstrations, Liberty Trees, violence, and non-importation agreements. When the British government decided to garrison Boston with troops, it posed a shocking challenge to the people of Massachusetts. The city was flooded with troops; almost immediately, tempers flared and violent conflicts broke out. Archer's vivid tale culminates in the swirling tragedy of the Boston Massacre and its aftermath, including the trial and exoneration of the British troops involved.
A thrilling and original work of history, As If an Enemy's Country tells the riveting story of what made the Boston townspeople, and with them other colonists, turn toward revolution.

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A-Z of African Americans - Nathan Aaseng - African -American Athletes (2003).jpg

Athletes have always been seen as role models, as heroes, as gifted individuals who can entertain and inspire their fans with acts of grace, strength, agility, and skill. From ice hockey to track and field, from tennis to boxing, African Americans have excelled in every major sport. From the late 19th century through the present day, many of the most respected and well-known personalities in professional and amateur sports have been African Americans. African-American Athletes highlights those athletes, men and women, who have competed at the highest levels in one or more sports and set new standards of accomplishment for those who have followed them. Each entry provides an exciting and enlightening biographical profile, concentrating on the events in that person's life related to his or her accomplishments in sports, followed by an up-to-date further reading list on that individual. A general introduction orients the reader to African Americans in sports, subject indexes list each athlete by date of birth and by sport, and a general bibliography lists other resources on the topic. The general reader, the student, and the sports fan will find the information contained in this book fascinating and easy to access.

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A-Z of African Americans - Nathan Aaseng - African -American Athletes (2003).pdf

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Greg Ward, Samantha Cook, JD Dickey, Nick Edwards - The Rough Guide to the USA (2007).jpg

The Rough Guide to the USA is your definitive state-by-state guidebook to this vast and fascinating country. From a baseball game in Chicago and Yellowstone’s National Park to the towering Washington Monument and the astonishing southwest desert, the full-colour introduction highlights all the ‘things-not-to-miss’. There are insider reviews of all the best places to stay, eat and drink, both on and off the beaten track, with the new ‘Author’s Pick’ feature highlighting the very best options. There is plenty of expert advice on a multitude of activities, from hiking in the Grand Canyon to experiencing New York Coty nightlife. The guide takes a detailed look at the country’s history, culture and people and comes complete with maps and plans for every region, state and major city.

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Greg Ward, Samantha Cook, JD Dickey, Nick Edwards - The Rough Guide to the USA (2007) [PDF].rar

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Michael S. Mayer - The Eisenhower Years (2009).jpg

The 34th U.S. president to hold office, Dwight D. Eisenhower won America over with his irresistible "I like Ike" slogan. Bringing to the presidency his prestige as a commanding general during World War II, he worked incessantly during his two terms to ease the tensions of the cold war. Pursuing the moderate policies of "Modern Republicanism," he left a legacy of a stronger and more powerful nation.

From his crucial role in support of Brown v. Board of Education to the National Defense Education Act, The Eisenhower Years provides a well-balanced study of these politically charged years. Biographical entries on key figures of the Eisenhower era, such as Allen W. Dulles, Joseph R. McCarthy, and Rosa Parks, combine with speeches such as the Military Industrial Complex speech, the Open Skies proposal, the disturbance at Little Rock address, Eisenhower Doctrine, and his speech after the Soviet launch of Sputnik to give an in-depth look at the executive actions of this administration.

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Michael S. Mayer - The Eisenhower Years (2009).pdf

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Michael J. Makley - The Infamous King Of The Comst ock, William Sharon And The Gilded Age In The West (2006).jpg

William Sharon was one of the most colorful scoundrels in the nineteenth-century mining West. He epitomized the robber barons of the nation’s Gilded Age and the political corruption and moral decay for which that period remains notorious, yet he was also a visionary capitalist who controlled more than a dozen of the greatest mines on Nevada’s mighty Comstock Lode, built the Virginia & Truckee Railroad, manipulated speculation and prices on the San Francisco Stock Exchange, and revived the collapsed Bank of California. One enemy called him "a thoroughly bad man—a man entirely void of principle," while a Comstock neighbor called him "one of the best men that ever lived in Virginia City." Both descriptions were reasonably accurate.In this first-ever biography of one of Nevada’s most reviled historical figures, author Michael Makley examines Sharon’s complex nature and the turbulent times in which he flourished. Arriving in San Francisco shortly after the Gold Rush began, Sharon was soon involved in real estate, politics, banking, and stock speculation, and he was a party in several of the era’s most shocking business and sexual scandals. When he moved to Virginia City, Nevada’s mushrooming silver boomtown, his business dealings there soon made him known as the "King of the Comstock." Makley’s engaging and meticulously researched account not only lays bare the life of the notorious but enigmatic Sharon but examines the broader historical context of his career—the complex business relationships between San Francisco and the booming gold and silver mining camps of the Far West; the machinations of rampant Gilded Age capitalism; and the sophisticated financial and technological infrastructure that supported Virginia City’s boomtown economy. The Infamous King of the Comstock offers a significant fresh perspective on Nevada and the mining West during America’s Gilded Age.

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Michael J. Makley - The Infamous King Of The Comst ock, William Sharon And The Gilded Age In The West (2006).pdf

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Louis P. Masur - Selections from Writers During t he Civil War (1995).jpg

"These thousands, and tens and twenties of thousands of American young men, badly wounded, all sorts of wounds, operated on, pallid with diarrhea, languishing, dying with fever, pneumonia, &c. open a new world somehow to me, giving closer insights, new things, exploring deeper mines than any yet, showing our humanity, (I sometimes put myself in fancy in the cot, with typhoid, or under the knife,) tried by terrible, fearfulest tests, probed deepest, the living soul's, the body's tragedies, bursting the petty bounds of art." So wrote Walt Whitman in March of 1863, in a letter telling friends in New York what he had witnessed in Washington's war hospitals. In this, we see both a description of war's ravages and a major artist's imaginative response to the horrors of war as it "bursts the petty bounds of art."In "...the real war will never get in the books", Louis Masur has brought together fourteen of the most eloquent and articulate writers of the Civil War period, including such major literary figures as Nathaniel Hawthorne, Harriet Beecher Stowe, Ralph Waldo Emerson, Frederick Douglass, Herman Melville, Walt Whitman, Henry Adams, and Louisa May Alcott. Drawing on a wide range of material, including diaries, letters, and essays, Masur captures the reactions of these writers as the war was waged, providing a broad spectrum of views. Emerson, for instance, sees the war "come as a frosty October, which shall restore intellectual & moral power to these languid & dissipated populations." African-American writer Charlotte Forten writes sadly of the slaughter at Fort Wagner: "It seems very, very hard that the best and noblest must be the earliest called away. Especially has it been so throughout this dreadful war." There are writings by soldiers in combat. John Esten Cooke, a writer of popular pre-Revolutionary romances serving as a Confererate soldier under J.E.B. Stuart, describes Stonewall Jackson's uniform: "It was positively scorched by sun--had that dingy hue, the product of sun and rain, and contact with the ground...but the men of the old Stonewall Brigade loved that coat." And John De Forest, a Union officer, describes facing a Confederate volley: "It was a long rattle like that which a boy makes in running with a stick along a picket-fence, only vastly louder; and at the same time the sharp, quiet whit-whit of bullets chippered close to our ears." And along the way, we sample many vivid portraits of the era, perhaps the most surprising of which is Louisa May Alcott's explanation of why she preferred her noon-to-midnight schedule in a Washington hospital: "I like it as it leaves me time for a morning run which is what I need to keep well....I trot up & down the streets in all directions, some times to the Heights, then half way to Washington, again to the hill over which the long trains of army wagons are constantly vanishing & ambulances appearing. That way the fighting lies, & I long to follow."

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Louis P. Masur - Selections from Writers During t he Civil War (1995).pdf

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Gary Scott Smith - Faith and the Presidency From G eorge Washington to George W. Bush (2006).jpg

In the wake of the 2004 election, pundits were shocked at exit polling that showed that 22% of voters thought 'moral values' was the most important issue at stake. People on both sides of the political divide believed this was the key to victory for George W. Bush, who professes a deep and abiding faith in God. While some fervent Bush supporters see him as a man chosen by God for the White House, opponents see his overt commitment to Christianity as a dangerous and unprecedented bridging of the gap between church and state.In fact, Gary Scott Smith shows, none of this is new. Religion has been a major part of the presidency since George Washington's first inaugural address. Despite the mounting interest in the role of religion in American public life, we actually know remarkably little about the faith of our presidents. Was Thomas Jefferson an atheist, as his political opponents charged? What role did Lincoln's religious views play in his handling of slavery and the Civil War? How did born-again Southern Baptist Jimmy Carter lose the support of many evangelicals? Was George W. Bush, as his critics often claimed, a captive of the religious right? In this fascinating book, Smith answers these questions and many more. He takes a sweeping look at the role religion has played in presidential politics and policies. Drawing on extensive archival research, Smith paints compelling portraits of the religious lives and presidencies of eleven chief executives for whom religion was particularly important. Faith and the Presidency meticulously examines what each of its subjects believed and how those beliefs shaped their presidencies and, in turn, the course of our history.

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Gary Scott Smith - Faith and the Presidency From G eorge Washington to George W. Bush (2006).pdf

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David L. Holmes - The Faiths of the Founding Fathe rs (2006).jpg

It is not uncommon to hear Christians argue that America was founded as a Christian nation. But how true is this claim?In this compact book, David L. Holmes offers a clear, concise and illuminating look at the spiritual beliefs of our founding fathers. He begins with an informative account of the religious culture of the late colonial era, surveying the religious groups in each colony. In particular, he sheds light on the various forms of Deism that flourished in America, highlighting the profound influence this intellectual movement had on the founding generation. Holmes then examines the individual beliefs of a variety of men and women who loom large in our national history. He finds that some, like Martha Washington, Samuel Adams, John Jay, Patrick Henry, and Thomas Jefferson's daughters, held orthodox Christian views.But many of the most influential figures, including Benjamin Franklin, George Washington, John and Abigail Adams, Jefferson, James and Dolley Madison, and James Monroe, were believers of a different stripe. Respectful of Christianity, they admired the ethics of Jesus, and believed that religion could play a beneficial role in society. But they tended to deny the divinity of Christ, and a few seem to have been agnostic about the very existence of God. Although the founding fathers were religious men, Holmes shows that it was a faith quite unlike the Christianity of today's evangelicals. Holmes concludes by examining the role of religion in the lives of the presidents since World War II and by reflecting on the evangelical resurgence that helped fuel the reelection of George W. Bush.An intriguing look at a neglected aspect of our history, the book will appeal to American history buffs as well as to anyone concerned about the role of religion in American culture.

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David L. Holmes - The Faiths of the Founding Fathe rs (2006).pdf

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Stanislaus A. Blejwas - The Polish Singers Allianc e of America 1888-1998, Choral Patriotism (2005).jpg

This book examines the history of the Polish Singers Alliance of America (PSAA) as an ideological organization. As a case study of an immigrant cultural organization that evolved demographically into an ethnic organization of the succeeding generations, it documents the extent to which the politics of the homeland engaged an immigrant and ethnic community over a century. This is a study of immigrant nationalism, as articulated by immigrant and ethnic singing societies. The survival of the Polish Singers Alliance as an ideological organization suggests considerations about the ability of an immigrant and ethnic culture to resist and to adapt to America's assimilative forces. The Alliance was a federation of amateur choirs. Its history cannot be understood without reference to the political fate of modern Poland over the last two centuries.This book situates the origins of the PSAA within the history of Poland during the partitions, as well as its commitment to Polish independence and to the preservation and propagation of culture through song. As the children and grandchildren of the immigrants succeeded them, the Alliance subsequently evolved into an ethnic organization with numerous American-born individuals. After the recovery of Polish sovereignty, which by coincidence occurred in 1989 when the Alliance celebrated its centennial, questions arose about the role of such an ideological organization in the new political context. The late Stanislaus A. Blejwas was CSU University Professor of History at Central Connecticut State University.

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Stanislaus A. Blejwas - The Polish Singers Allianc e of America 1888-1998, Choral Patriotism (2005).pdf

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Judith Nies - The Girl I Left Behind, A Narrative History of the Sixties (2008).jpg

At the height of the Vietnam War protests, twenty-eight-year-old Judith Nies and her husband lived a seemingly idyllic life. Both were building their respective careers in Washington—Nies as the speechwriter and chief staffer to a core group of antiwar congressmen, her husband as a Treasury department economist. They lived in the carriage house of the famed Marjorie Merriweather Post estate. But when her husband brought home a list of questions from an FBI file with Judith's name on the front, Nies soon realized that her life was about to take a radical turn. Shocked to find herself the focus of an FBI investigation into her political activities, Nies began to reevaluate her role as grateful employee and dutiful wife. In The Girl I Left Behind, she chronicles the experiences of those women who, like herself, reinvented their lives in the midst of a wildly shifting social and political landscape.In a fresh, candid look at the 1960s, Nies pairs illuminating descriptions of feminist leaders, women's liberation protests, and other pivotal social developments with the story of her own transformation into a staunch activist and writer. From exposing institutionalized sexism on Capitol Hill in her first published article to orchestrating the removal of a separate "Ladies Gallery" on the House floor to taking leadership of the Women in Fellowships Committee, Nies discusses her own efforts to enlarge women's choices and to change the workplace—and how the repercussions of those efforts in the sixties can still be felt today.A heartfelt memoir and piercing social commentary, The Girl I Left Behind recounts one woman's courageous journey toward independence and equality. It also evaluates the consequences of the feminist movement on the same women who made it happen—and on the daughters born in their wake.

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Reid Mitchell - All on a Mardi Gras Day, Episodes in the History of New Orleans Carnival (1995).jpg

A study of 200 years of carnival history in one particular locality, such as Mitchell's, is an opportunity for close inspection of the dialectics between carnival and context, as well as an exploration of more general significances of carnival which can be apprehended only over the longue duree…Of particular interest are the descriptions of developments and transformations which were introduced into the Mardi Gras celebrations during the post-Civil War period-an era of emancipation, confederate defeat, political empowerment of blacks, and economic distress…The last chapters of the book deal with more recent shifts in the carnival celebrations and significances, especially as shaped through ongoing transformations in the status of women and blacks. A long-time arena for a display of male dominance and men's appropriation of women's youth and sexuality, the New Orleans carnival came to provide, in the 1920s, a stage for women's independent sexuality, and an opportunity to [parody] a man's world…Mitchell's book is rich in details and insights. It creates both an intimate acquaintance with New Orleans, as well as a sense of the intricacies of economic and political processes, and the complexities of their symbolic articulation…The book is thus (happily) played by its subject matter. Rather than just a book about carnival, the author also creates a carnival specimen. However, this blurring of genres, this "live performance" of the text, turns the book into a convincing and artistic demonstration of that which is left unexplained.
--Yoram S. Carmeli (Cultural Dynamics )

Tracing over 150 years of Mardi Gras celebrations, Reid Mitchell illuminates successive attempts to redefine the city and the urban public in New Orleans...Mitchell has given us an intriguing social history of the city, imaginatively using newspaper accounts and memoirs to uncover who was mixing with whom and when...This book is fun to read, and Mitchell makes superb use of written sources to bring his episodes alive for the reader (American Historical Review )

All on a Mardi Gras Day is a fine piece of scholarship, and Mitchell makes a compelling argument that the history of New Orleans can be tellingly glimpsed through a study of its celebrated holiday.
--Fredrick Barton (Journal of American History )

In this fascinating and perceptive study of the rituals and meanings of New Orleans' most famous 'civic ritual'--Mardi Gras--Reid Mitchell stresses the themes of continuity and change which have reflected consensus and conflict within the Crescent City's polyglot community from the 1850s to the present...This is social history at its best...engaging, innovative and instructive.
--John White (American Studies in Europe )

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Reid Mitchell - All on a Mardi Gras Day, Episodes in the History of New Orleans Carnival (1995).pdf

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John Maynor - Republicanism in the Modern World ( 2003).jpg

In response to the dominance of liberalism, some theorists have recently embraced the republican model as an attractive alternative. The overriding appeal of these moves seems to be the robust emphasis that forms of republicanism place on citizenship and civic virtue in light of what many commentators see as a decline in the social nature of modern politics. However, many of these discussions about republicanism are inconsistent and fail to capture the essence of a classical republican theory for today's complex modern world. The result is that the ideals and values of classical republicanism have become diluted and misappropriated as they are utilized by both philosophers and politicians without a clear and consistent sense of their historical pedigree and their relevance to the contemporary world.

Republicanism in the Modern World develops and extends the theoretical implications of a distinctive republican conception of liberty as non-domination. Building on the recent work of Quentin Skinner and Philip Pettit, Maynor explores the complex interdependent relationship between liberty as non-domination and conflict, citizenship, and civic virtue to develop a modern theory of republicanism. Maynor argues that modern republicanism, inspired and informed by classical versions, can be the basis for a renewed effort to rejuvenate the political ideals and institutions of the modern democratic nation-state.

This book will be invaluable to students and scholars in politics, political philosophy and international relations.

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John Maynor - Republicanism in the Modern World ( 2003).pdf

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James Bernard Frost - The Artichoke Trail, A Guide to Vegetarian Restaurants, Organic Food Stores & Farmers' Markets in the US (2000).jpg

O USA - James Bernard Frost - The Artichoke Trail, A Guide to Ve...nts, Organic Food Stores Farmers Markets in the US 2000.jpg

The Artichoke Trail is the ultimate tool for mobile vegetarians, vegans, vegetarian wannabes, and travelers looking for a good, healthy meal. Although it celebrates the pleasures of vegetarian dining throughout the United States, it’s not just a guide to restaurants, natural foods stores and farmers’ markets. Over 1,000 restaurants are described, with hundreds featured in great detail and reviewed using the unique Artichoke Trail rating system. Food stores and markets serving the vegetarian community are also listed, as well as facts and interesting tidbits that health-minded individuals will appreciate. A handy glossary of vegetarian-related food terms and dishes is included, along with helpful Web sites and other resources such as vegetarian organizations.

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James Bernard Frost - The Artichoke Trail, A Guide to Vegetarian Restaurants, Organic Food Stores & Farmers' Markets in the US (2000) [PDF].rar

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David S Akens - Saturn illustrated chronology (197 1).jpg

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David S Akens - Saturn illustrated chronology (197 1).pdf

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webplipliba1971 napisano 29.04.2021 04:27

Super chomik! Zapraszam do mnie po wiele świetnych materiałów.

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Uwaga!!! Wszystkie pliki w tym chomiku zostały zamieszczone informacyjnie. Od momentu ściągnięcia na dysk pliki należy usunąć w ciągu 24h. Wykorzystywanie ich w celach komercyjnych jest niezgodne z prawem. Autor chomika nie ponosi żadnej odpowiedzialności za niezgodne z prawem wykorzystywanie zasobów znajdujących się w tym chomiku !!!